The Prince Charles Cinema, in London's West End, has come up with a unique solution to the problem of patrons using their cell phones, throwing popcorn, or having conversations during a movie: NINJA.
The Cinema has teamed up with Morphsuits, a Scottish company that produces skin-tight, head-to-toe zentail suits, to create their own volunteer movie theater "ninja task force."
These 'theater ninjas' aren't actually trained in the dark arts of Ninjutsu - they're simply film lovers who provide their services in exchange for free admission to films.
Wearing black bodysuits, these volunteers roam the theatre in stealth silence during films, pouncing on anyone who may be disturbing other patrons with a warning: "Shhhhhh. The volunteers position themselves in the darkest spots in the theater and when they spy a ringing cell phone, chatting patron or popcorn-thrower, they spring into action, handing down a stern talking to and reminding everyone around them how to act respectfully.
“The ‘Cinema Ninjas’ may sound ludicrous, but they have been a real success in clamping down on those ruining films for everyone else with inconsiderate behavior,” says Paul Vickery, head of public relations for the theater. “Like every cinema, we were irritated and upset by the minority of people running films for everyone else.”
Gregor Lawson, Morphsuits founder, says the idea actually stemmed from a Facebook page, where fans discussed using his suits to dress up as ninjas. That turned into a marketing plan that put ninjas—and his Morphsuits—into theaters.
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